lead generation

7 Best Online Real Estate Lead Generation Tactics


Online marketing and technology are both evolving rapidly. Many components make up lead generation techniques, such as establishing an online presence and using paid ads. Given the number of options and variables in this equation, it can be difficult to know where to start. However, starting somewhere is important since generating leads online allows you to reach an unimaginable scale as an agent.

This post will help you understand online real estate lead generation tactics in a detailed manner. This post will also give you actionable online lead generation strategies you can implement whether you own a real estate brokerage or marketing company.

Real Estate Lead Generation: An Overview 

The act of identifying and attracting a potential customer to work with you or buy your services is known as lead generation. Buyers, sellers, landlords, tenants, and investors are all possible ideal clients in the real estate industry.

The first step in any successful real estate marketing strategy is to generate leads. First, you need to discover homeowners willing to sell their homes. It would help if you had buyer leads actively searching for a new home to start earning commissions as a buyer’s agent. Consequently, lead generation services are essential for success in the real estate industry.

Best Online Real Estate Lead Generation Tactics 

Even in good markets, real estate is a cutthroat business. And given the rapid interest rate increases and ever-increasing inventory, the economy’s condition does not seem too bright. It would help if you considered online real estate lead-generating strategies to increase the number of clients you can serve.

Finding fresh, out-of-the-box real estate lead generating ideas to expand your business might be challenging due to the abundance of available options. Here are the seven best ways to generate leads for your real estate business online:

Creating Original Content 

The acquisition of new customers is essential, but so is the nurturing of existing ones. And blogging is the most effective means of both generating and nurturing real estate leads. Blogs are a treasure trove of information for homebuyers, including listings and essential real estate legislation. It will help if you consider adding evergreen content ideas like ‘BRRRR’ or ‘interest rate comparisons’ to your content strategy to demonstrate your expertise in the field. The content you publish will attract the attention of potential clients.

You can then repurpose such content pieces to leverage on your social media channels.

Social Media Engagement

When used properly, social media has the potential to be a gold mine for real estate lead generation services. Social media has been responsible for skyrocketing the careers of several popular real estate agents. Social media engagement allows you to build a followers list that regularly consumes your content. Engaging with your followers and providing them value for free is an excellent way of building trust with your audience. This allows you to generate leads on autopilot for the foreseeable future.

Paid Ads

Paid advertising campaigns can produce amazing results for realtors. Many agents use Facebook advertising strategies because of the hundreds of potential leads they can bring. Given the increasing costs associated with Facebook advertising, realtors are now looking at alternative advertising networks like Tiktok. The best part is that you don’t need to understand these platforms in detail to advertise here. You can partner up with an offshore marketing firm that offers to book appointments for you on a pay-per-appointment basis.

Email Marketing and Newsletters

An email list is our top suggestion. Despite its tremendous investment return and low entry barrier, email marketing remains the most underutilized marketing channel. You need not create new content constantly for your email blasts. You can engage your list by sharing your new listings and general market overviews with them.

Offering Lead Magnets

A lead magnet is an incentive offered to potential clients in the real estate industry in exchange for their contact details. To avail of the deal, the prospect will either freely supply their contact information or contact the agent directly. Effective lead magnets include market reports, buyers and sellers guides, first-time buyers’ webinars, and the like. An effective lead magnet also positions you as an authority in a prospect’s mind.

Video Marketing

Video is king for content, engagement, and conversion—looking to increase your real estate lead generation? Make a ton of videos, distribute them around, and wait for your popularity to skyrocket. Assuming you take the most famous real estate blogs and adapt them into high-quality, short videos, you’re sure to win over a large audience. Your content could cover everything, from short explainer videos to elaborate property tours showcasing your latest listings. Video marketing skyrocketed popular real estate agents like Ryan Serhant and Erik Conover.


This article discussed the importance of utilizing online real estate lead generation tactics. Apart from the importance of online lead generation, we discussed the tactics you can utilize right now to generate leads for your real estate business. In summary, utilizing the strategies mentioned above can skyrocket your real estate business and position yourself as an authority in your industry.

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